Category: Marketing

Creativity in Yearbook Marketing

Like many classes, the yearbook staff at Columneetza Secondary in Williams Lake, BC, found they had some spare time on their hands once their yearbook production finalized. However, advisor Troy Johnston knew the need was there to promote their upcoming book to ensure it would be another sell-out for the school. This years’ annual will prove to be of great significance, as it will be the last for the school as it is currently structured; it will undergo a repositioning as a senior high in the district next year.

The class rallied together, and creatively developed videos which could be played and shared around the school to aid in marketing. Two of the videos are featured here:
Cups, by Brittny, Brooklyn, Haley, Christie, Nicki and Pippa:

and a Skittles Stop Motion Animation by Johnny and Brandon: